Are you hosting a party and worry about what types of drinks to serve? Fret no more, because you can go to the nearest supermarket to get canned cocktails. Yes, you heard right, you can get the most popular party cocktails ready mixed and easy to pour in glasses.
At the present, canned cocktails represent the biggest trend in alcoholic beverages. This is shown in global sales, expected market growth and other economic factors. And the force behind this growth is the Millennial generation.
So, why are canned cocktails so popular? Here are some of the findings made by market research specialists:
- Canned Cocktails Are Affordable
Compared with other generations, Millennials are more careful with their money starting with a young age. They know how to compare prices and find the best deal. And most of them find out that buying a dozen of canned cocktails for a party is more affordable than purchasing the ingredients for mixing various cocktails at home.
- Bartender Quality Cocktails with Zero Effort
Preparing a good cocktail is an art. After all, some bartenders win a lot of prize money in cocktail mixing competitions. So, this means that the average person is not likely to create the perfect mix of ingredients for a margarita or a mojito.
Canned cocktails are carefully mixed following professional recipes and you get the same consistent quality every time you pour a glass.
- No Need to Go to the Bar
Canned cocktails are convenient for those who truly enjoy the experience of drinking them. Until now, people had two options: go to the bar or mix your cocktail at home. Now, there is a third alternative: order as many cocktail cans as you want from a wine store near me.
Not to mention, you don’t have to tip the bartender every time you want to enjoy a drink.
- The Right Alcohol Content
When you mix cocktails at home, you tend to be a bit stingy with the alcoholic drinks needed to prepare them. After all, you still want to save some whiskey, rum or bourbon for the next party. As a result, your guests will be less than impressed by the washed out taste.
By contrast, canned cocktails have an adequate alcohol content to give you that buzz feeling – but without going overboard.
- The Perfect Serving Size
So, how much should you pour in the glass for each guest? Cocktails fall into two categories: shots and long drinks. Shots usually have a higher alcohol content, while long drinks are more fragrant and refreshing.
Canned cocktails are sold in the perfect serving size. You don’t have to think how much to pour – each can represents one serving. That’s simplicity itself, isn’t it?
- The Package Makes the Sale
You should not judge a book by its cover – but the truth is that packaging has a powerful impact on the buying decision. And canned cocktails come in some of the most attractive packages you will see.
They are fun and colorful, making a great use of graphics and lettering to draw the customer’s attention. Actually, many people don’t bother pouring the canned cocktail in a glass – they sip it directly from the can.
